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  1. March 2019

  2. British clothing label collars new HQ

    4 March 2019
    We have just completed the letting of the entire first phase at EWR on Parr Street, N1 to the fashion house JW Anderson.

    Founded by Northern Irish designer Jonathan Anderson in 2008, the label's rise has been swift. Its idiosyncratic perspective quickly grew beyond its early cult following and resulted in the luxury goods conglomerate LVMH taking a 46% stake in 2013. Today, JW Anderson has a achieved international renown along with a tenfold increase in annual turnover. Among its many accolades are the double win of Menswear and Womenswear Designer of the Year at the 2015 British Fashion Awards.

    The label has relocated from its former headquarters in Dalston where it had occupied 4,000 ft2 since 2014. The move to Shoreditch and into 12,000ft2 across the first to fourth floors will allow the company to expand its operations across the board.

    EWR is part of a new creative neighbourhood for Hoxton that bridges the Regent’s Canal and connects the dots between City Road and Essex Road. Already home to fashion houses and tech venture capitalists, the area surrounding Shoreditch Park is becoming a magnet for businesses seeking a city fringe location and excellent value for money.

    Designed by Buckley Grey Yeoman and developed by Aitch Group, this brand new building takes its cue from an industrial aesthetic with plenty of concrete and crittall, but the scheme is elevated with elegant interiors and an arresting reception. The effect is delivers a great first impression alongside a warm welcome that continues throughout, with strong, bold and carefully proportioned spaces offering a comfortable and productive environment for the people working there.

    Parr Street is roughly ten minutes’ walk from both Old Street and Essex Road stations, so well connected for tubes, trains, buses and cycle paths. It's also an stroll into Shoreditch, Clerkenwell, Islington and The City for lunchtime or after-work retail, dining and drinking therapy.

    Phase 2 of EWR is due to complete this summer and will provide a fully self-contained 10,000ft2 duplex unit across the ground and lower ground floors. If you'd like to discover how the building could work for your business, please contact Elliott Stern in the City Fringe team.