Rents in Shoreditch are continuing to rise, along with its popularity. The area has rebranded and rejuvinated itself, using the original gritty, urban edge and atmosphere to advantage. As Bricklane is constantly bustling with people looking to the newest shop, market or gallery to emerge witha unique selling point retailers are expanding in this part of East London to catch footfall from businesses and tourists. This part of the City houses many retail units in mixed-used developments. The 'Shoreditch Triangle', which incorporates Shoreditch High Street, Great Eastern Street and the Eastern-most point of Old Street is well connected to the rest of the city with extensive bus route and a short walk from Old Street tube station.