Love Island and a lesson for retailers
9 July 2018
More than three million people watch each episode of the current Love Island series. In addition to witnessing the couplings of the contestants, viewers are also exposed to the programme’s sponsor, Missguided – the online fashion brand. What people may be less aware of is that some contestants are also clad in Missguided clothes. So when superfans go in search of the same outfit, guess where they end up?