The building has a rich and varied heritage: as a brewery in the 1800s; a stationer’s warehouse in the early 1900s; then as home to giants of the technological age with occupants including Facebook and Expedia. Many Londoners will already know the site, either when passing by when visiting the neighbouring Donmar Warehouse and Cambridge Theatres, or perhaps from the inside, either on the ground floor that Urban Outfitters have occupied since the early 2000s, or in the basement at Belgo Centraal, one of London’s largest restaurants.
As that rarest of things – a genuine industrial warehouse in a proper West End location – the building was Grade II Listed in 2002.
Long established as Central London’s most famous quarter for fashion and theatre, Covent Garden is now developing as one of the capital’s fastest growing business districts. Seven Dials Warehouse enters the fray with the refurbishment by CBRE Global Investors carried out to a fantastic design by Gpad Architects, a practice whose residential and commercial projects form a collection of some of the best modern design in London.
The reimagining of the interior runs from top to bottom in a conscious repositioning of the building within the London office marketplace. The architects had much to work with from the original fabric including huge warehouse windows and rugged exposed brickwork; these form the canvass onto which a high-spec and beautifully realised contemporary specification has been added, not least of which a striking new reception area with an arresting and wide open-tread staircase in anthracite steel and mesh. There’s a real sense of occasion when entering the building.
Working up past 5 floors of deep, open workspaces – tailor-made for technology, media and telecoms brands – Seven Dials Warehouse culminates with a 3,000ft terrace on the roof with incredible views over the city. It’s a very fine home for any business, and an inspiring place to work for its employees.