What is your service and how is it important in commercial real estate?
We are a digital connectivity rating scheme for commercial real estate, we allow landlords and tenants to objectively benchmark how well designed and connected different office buildings are for the internet. I think we can all agree that whatever is happening in the market, digital connectivity is a fundamental driver in people’s businesses and it’s only going to become more important in years to come. In fact, many people even talk about it now being the fourth utility.
Why is Wired Certification useful?
Wired Certification is useful to tenants for 3 things. One is to help them understand in private what is wrong with their buildings connectivity and digital infrastructure and how they can improve it. A lot of landlords understand this is becoming increasingly important for tenants, but aren’t quite sure how to go about it. So we help them understand and review their portfolio, to prevent them becoming obsolete further down the line.
The second thing is on the marketing side, allowing landlords to go and promote how well designed and connected their buildings are and create a clear message to the market. Not only about how well connected the building is but how much they as a landlord care about the buildings of the future.
The third thing is the design and engineering side. When you are building a new building from scratch, ensuring that you have the right digital infrastructure to future proof it is key and you can make a lot of mistakes early on that we can help remove.
Have you seen an increase in how important connectivity is becoming?
Yeah absolutely, it’s not just tech business or traders that care about connectivity now, it is the life blood of everybody’s business. Whether it’s a real estate firm or law firm, everyone works on computers and it is key to everything they do on a day to day basis.
Do you change your service for different business?
Although our users are tenants, our clients are landlords. This means we have two types of service; one for occupied buildings, so buildings that are already built, and we review the telecoms and help landlords to improve it and then promote it. Then we have a separate certification that works on development, from the planning and design stage upwards, to ensure people are building the kind of platforms that people are going to want to work in not just now but also for the next 15 years.
What is the Future of WiredScore?
We’ve had a really exciting few years, we are an American business originally and we have now expanded into the UK, Ireland, France and Germany. We are really excited over the next 12 to 18 months to increase our international presence, a lot of tenants on the larger global scale want to have international certification that they can understand when moving countries. We also want to look at different areas and sectors to think about how we can grow our business to suit our tenants needs.