Cottoning on: creative, design and tech firms head for The Loom in E1 - Colliers International | London



  1. October 2017

  2. Cottoning on: creative, design and tech firms head for The Loom in E1

    11 October 2017
    Whitechapel’s charms continue to reel in contemporary enterprises drawn by a winning combination of local heritage, vibrant street life and excellent transport connections, soon to be augmented with the opening of the Elizabeth Line.
    Somewhere that’s getting more than its fair share of interest is The Loom, a transformational repurposing by Helical of a beautiful Victorian warehouse on Gower’s Walk into stellar, award-winning office spaces. Since the launch in September 2016, we’ve leased 42,000ft2 to fifteen different tenants whose diversity is no less arresting than the building itself. Among the latest entrants are:

    Artsy, an online portal for art lovers, museumgoers, patrons, collectors, students, and educators to discover, learn about, bid on and collect art.

    Erdem, a luxury fashion label established in London in 2005 and famous for its use of experimental textiles, vibrant prints, and detailed craftsmanship.

    Tribe, the world’s fastest growing self-serve marketplace, connecting brands with micro-influencers on Instagram, Facebook and Twitter.

    Habito, a leading digital mortgage broker who were named FinTech Startup of the Year by FSTech and have completed £100m in mortgage applications since their launch last year.

    Alongside the building’s original fabric – including an abundance of magnificent exposed brickwork – The Loom boasts a number of material differences that prevent it from being just another warehouse conversion. Part of the extensive refurbishment includes a new central 'street' running through the interior with a rotating display of artworks through a collaboration with The Cass School of Art, making the core of the building, in the words of architect Joe Morris, "a place to stay, rather than a place to pass."

    For the main reception, London-based illustrator and animator Stuart Patience was commissioned to create a piece of art to enliven the five storey atrium, a key architectural feature of The Loom. Based on the building’s past life as a wool warehouse, the work sees overgrown sheep rise up through a void while farmers struggle to keep them grounded, tugging at the sheep’s coats while simultaneously unraveling their wool.

    The Loom won a prestigious RIBA National Award in 2017. The judges singled out Stuart Patience’s “playfully surreal” mural as one example of how the contemporary redevelopment of the space meaningfully celebrates the building’s history. The Loom has also won the AJ Retrofit Award for Listed Building of the Year, the BRICK Award for Best Refurbishment Project and was a finalist in the BCO Awards for Best Refurbished/Recycled Workspace.

    The leasing strategy is highly flexible, accommodating both short- or long- term requirements. Right now we can accommodate requirements from 1,000-8,600ft2 in contiguous units, so if The Loom sounds like somewhere for your business, please contact the Colliers City Fringe team.

    The Author

    Elliott Stern
    020 7101 2020
    07834 918 700